[Retro Bunker] Mrs. Butterworth: Our Best Breakfast Friend

Breakfast is the most important meal of the day, or so the old saying goes. If you’re a natural morning person, it’s probably a piece of cake to get into the early-hour routine. But if you’re a night-owl like me, you’re going to have to have some kind of incentive to get up at a reasonable hour for food. (And I’m not talking about brunch – that would be too easy.)

As a kid, I was very familiar with the Mrs. Butterworth commercials that aired in between my Saturday morning cartoons. Unlike other food mascots who were loud and excitable (the chase between the cop and the Cookie Crisp thief, for example), Mrs. Butterworth offered a comfortable granny persona to help a child ease into the day.

See? No cartoon characters threatening violence against each other, no jingle in the background to turn into an earworm later (see: “Cinnamon Toast Crunch”), and best of all, the promise of the product tasting like butter. (Although in retrospect, the taste and the fact that it poured out much thicker than the leading brand may have lead to certain health problems in the United States.)

Whoever did the casting for the vocal talent gets my full admiration: her voice literally sounds like it’s dripping with butter.

It’s because of these commercials that I took an extra minute in the syrup aisle to look for the Mrs. Butterworth bottle. My house was a loyal Log Cabin brand home, and there really isn’t much that’s thrilling about a bottle that has a loggish-texture on the outside. I would have liked to have a human (albeit fake) companion at the table with me while I was eating my pancakes, and Mrs. Butterworth seemed perfect for the job.

I’m a little ashamed to admit that, even as an adult, I have yet to actually sit down with Mrs. Butterworth for breakfast. However, I don’t think she minds that much, seeing as how she’s got so many others lined up for a quick breakfast meeting on daily basis.

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